ABOUT THE BRAND
The company emerged as a jewelry brand in Singapore and London recognised for it’s design-led, edgy, unique designs and colorful collectible gemstones. The brand has shown in JCK Las Vegas, International Jewellery London, Bijorhca Paris and Boutiques Fair Singapore. Alexandra’s jewelry has generated attention in London, Singapore and the U.S and has been featured in magazines and publications such as Channel News Asia, Tatler, Elle, Harper’s Bazaar, Red Magazine, Sunday Times and Daily Mail. In 2014, Alexandra Alberta’s Baroque Collection was named Top 5 Emerging Designer Collections in the United Kingdom by the industry- respected Professional Jeweller Magazine.
THE DESIGNER
Alexandra Alberta Yeo - Founder & Designer of Alexandra Alberta
With a deep-rooted passion for both the art and science of jewelry design, Alexandra Alberta Yeo brings a unique blend of expertise and creativity to her eponymous jewelry brand. A trained gemologist specializing in diamonds and colored stones, Alexandra’s journey into the world of fine jewelry began with her academic background in New York, where she honed her understanding of the precious materials that would later inspire her designs.
Following her gemological training at G.I.A New York, Alexandra’s career expanded to the creative side of the jewelry industry when she pursued further studies in jewelry design and technical drawing in London. This melding of technical knowledge and artistic vision set the foundation for her future work. Alexandra’s design career took her to the heart of the fashion industry, where she worked alongside iconic brands such as Rag & Bone, Lanvin, and Opening Ceremony in New York and Los Angeles, learning the intricate balance of trend, craftsmanship, and storytelling.
Before diving into the world of jewelry design, Alexandra earned a Bachelor of Arts in Economics from the University of Southern California. Her background in economics has helped her shape a brand that is as strategic as it is artistic, ensuring that each collection of Alexandra Alberta Jewelry speaks to both the connoisseur of fine gemstones and those seeking unique, timeless design.
In 2015, Alexandra launched her jewelry brand in London, where it quickly gained recognition. She grew the brand both locally and internationally, building relationships with retail stockists and private clients who appreciate her attention to detail and commitment to quality. Today, Alexandra Alberta Jewelry is headquartered in Singapore, where it continues to evolve, blending global influences and exceptional craftsmanship with Alexandra’s distinctive vision.
Her pieces reflect a love for the natural beauty of the materials she works with, whether it be a rare colored gemstone or classic diamonds. Each design is carefully crafted to evoke elegance, sophistication, and individuality. With Alexandra Alberta Jewelry, every piece tells a story- one of passion, expertise, and a deep appreciation for the wonders of the earth.