ABOUT THE BRAND
ALEXANDRA ALBERTA IS A FINE JEWELRY BRAND
Founded in 2010 by jewelry designer and certified graduate gemologist (Gemological Institute of America,New York) Alexandra Alberta Yeo. The company emerged as a jewelry brand in Singapore and London recognised for it’s design-led, edgy, unique designs and colorful collectible gemstones. The brand has shown in JCK Las Vegas, International Jewellery London, Bijorhca Paris and Boutiques Fair Singapore. Alexandra’s jewelry has generated attention in London, Singapore and the U.S and has been featured in magazines and publications such as Channel News Asia, Tatler, Elle, Harper’s Bazaar, Red Magazine, Sunday Times and Daily Mail. In 2014, Alexandra Alberta’s Baroque Collection was named Top 5 Emerging Designer Collections in the United Kingdom by the industry- respected Professional Jeweller Magazine.
THE DESIGNER
From Indonesian Chinese heritage, born and raised in Singapore, Alexandra’s core inspiration is travel and adventure as she has travelled the world quite extensively since her formative years. Alexandra left Singapore to attend all-girls boarding school in Australia when she was 15, then as a high school exchange student in Long Beach, California. There, was she exposed to multitude of different cultures.
Alexandra graduated from the University of Southern California in Los Angeles. The city which she loves so much and which inspires so much creativity in her. Pursuing her passion for fashion, design and creativity inspired by her fashion designer and buyer mother who worked for companies such as Galeries Lafayette, Alexandra spent her time in college interning for concept store Opening Ceremony in Hollywood on La Cienaga. During summer holidays, she spent her time interning for Rag & Bone in New York; where she started to take fancy of the city. After college, she moved to New York to work for Lanvin’s corporate office. During her time in New York, Alexandra got intrigued by the world of high jewellery and gemstones, that is when she decided to enroll herself at the prestigious Gemological Institute of America where she was trained to identify and authenticate diamonds and colored gemstones.
After a few years, Alexandra moved to London to further her studies in jewellery design. Once she completed her studies, she started to grow Alexandra Alberta’s presence in London.
From the moment Alexandra began designing jewelry, she has been constantly approached with requests to design her one-of-a-kind, playful, whimsical and colorful pieces.