ABOUT THE BRAND
The company emerged as a jewelry brand in Singapore and London recognised for it’s design-led, edgy, unique designs and colorful collectible gemstones. The brand has shown in JCK Las Vegas, International Jewellery London, Bijorhca Paris and Boutiques Fair Singapore. Alexandra’s jewelry has generated attention in London, Singapore and the U.S and has been featured in magazines and publications such as Channel News Asia, Tatler, Elle, Harper’s Bazaar, Red Magazine, Sunday Times and Daily Mail. In 2014, Alexandra Alberta’s Baroque Collection was named Top 5 Emerging Designer Collections in the United Kingdom by the industry- respected Professional Jeweller Magazine.
THE DESIGNER
Born in Singapore, Alexandra’s core inspiration as a jewelry designer is art, architecture, fashion and travel as she has lived in California and Australia since she was 15 years old. Alexandra attended Catholic boarding school.
Alexandra’s educational background includes Bachelors of Arts from the University of Southern California in L.A and Graduate Gemologist certification from the G.I.A in New York City.
During her time in L.A and NYC, Alexandra would pursue her passion for fashion and design inspired by her mother, who had an illustrious fashion career. Alexandra spent her time in the cities interning in the corporate realm for designers Rag & Bone, Opening Ceremony and Lanvin.
Alexandra built her eponymous line of fine jewelry in London since 2013.
Her designs are whimsical, special, artful and playful which reflects Alexandra’s personality and outlook on life.